(Illustration: Antelope Canyon in Northern Arizona. The reflective surfaces on the canyon walls make it difficult for cameras to get a good exposure. Is there a connection to human psychology? Photo by Daniel Seßler on Unsplash)
This year, I enthusiastically joined the B2B book club organized by Digital Marketing Connect (DMC) to continue expanding my learning field. (The last time I seriously read a marketing book was probably Philip Kotler’s Management Marketing during the remote reading club with Bob in college.)
Recently, Arizona has been a hot keyword due to tsmc’s (then rumored to be lowercase “t”) plans to establish a manufacturing plant there. Coincidentally, the selected book for the first few months of the book club is <Influence: The Psychology of Persuasion> by Dr. Robert B. Cialdini from Arizona State University, published in 1984. It seems to have had a significant influence on the marketing field for more than thirty years and is often cited as a reference in marketing-related materials (but it is also possible that I started looking for related information from this book).
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