If you are about to start an IoT project, this IOT203 sharing uses the “working backwards” method to push back and define customers.
Roughly disassemble the entire project cycle into three paragraphs: “Idea”, “Prototype”, and “Production”. Each paragraph has its own pits to step on.
If you want to go faster (say less than half year), you can find the original professional service. If you want to try it yourself, doing customer definition and previewing existing architecture reference in AWS IoT Solution Repository are the two cornerstones.
- Massimiliano Angelino, AWS Speaker (Principal Specialist Solutions Architect, IoT, AWS)
Challenges posed by IoT projects
- Lack of vision
- Lack of strategy
- Skill shortage
- Incomplete requirements
- No clear business case
- Security concerns
- Constrained analytical capabilities
- Data management
(Note: refer to the comparison of Solution space and Problem space in DDD.)
|Slow-cycle, annual planning||Fast-changing|
|Resource driven||Outcome driven|
|Complicated problems||Complex problems|
Phase 1 - Idea
"We innovate by starting with the customer and working backwards" -Jeff Bezos Founder and CEO, Amazon
- Press release
- Who is the customer?
- What is the customer’s problem or oppotunity?
- What is the most important customer benefit?
- How do you know what customers need or want?
- What does the customer experience look like?
Here’s an example outline for the press release:
- Heading - Name the product in a way the reader (i.e. your target customers) will understand.
- Sub-Heading - Describe who the market for the product is and what benefit they get. One sentence only underneath the title.
- Summary - Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
- Problem - Describe the problem your product solves.
- Solution - Describe how your product elegantly solves the problem.
- Quote from You - A quote from a spokesperson in your company.
- How to Get Started - Describe how easy it is to get started.
- Customer Quote - Provide a quote from a hypothetical customer that describes how they experienced the benefit.
- Closing and Call to Action - Wrap it up and give pointers where the reader should go next.
Phase 2 - Prototype
- Lack of skills –> Engage AWS Prototyping team and partners
- Time spent on building the infra –> Build on solutions and managed services
- Undertakings that are too complex –> Focus on quick wins
"If you're good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure." -Jeff Bezos Founder and CEO, Amazon "Letter to Shareholders," 2017
3-day onsite visit Half of day follow-up 2 weeks to prototype "We're impressed with the speed of the solution. We can now retrieve the operational data and fault codes of a truck in less than 1 minutes" Workshop personnel, Scania
- Solutions and devices
- AWS IoT Solution Repository
Phase 3 - Production
Going into production challenges
- Device manufacturing
- Device lifecycle
- Geographical footprint
AWS Well-Architected Tool
- Operational excellence
- Performance efficiency
- Cost optimization
How AWS can help
- 175+ services
- 1000s of customers - AWS Professional Service
- AWS Partner Network (APN) - Resources
AWS IoT Services
AWS Professional Services
- TOYOTA connected
Your next IoT project
- Focus on business outcomes
- Deliver results
- Build on solid foundations
See more customer stories
- VOLKWAGEN Group
- Woodside Energy