Think in Context: Highlights of AWS re:Invent 2022 Keynote x4

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My personal interest outside of work is to immerse myself in a large, complex, and clueless flow of information, and to clarify my thoughts by decomposing and integrating them. On the other hand, various supports from the global AWS Heros Program. Not only to being able to immerse myself in the news stream of the AWS re:Invent - an annual developer conference - for a whole week, you can also talk closely with more than 200 AWS Heroes from different perspectives, viewpoints, and professions around the world. These full harvests, on the return flight, apart from thinking about where to go to visit the ginkgo night view and eat sushi (oops, wait, this is not to write a travelogue…), my mind is full of trying various ways to link and organize, this article is one of them.

This article Think in Context: Highlights of AWS re:Invent 2022 Keynote x4 focuses on:

  • From 7 hours, 4 keynote speeches, and 4 aspects, how to observe the layout of AWS?
  • From the different roles of “leadership, branding, public relations, marketing, product, technology, engineering”, how to divide the work and digest each keynote speech?
  • After extracting information, how to integrate it back into corporate strategy and product development?


This article was shared on 2022-12-15 AWSUGTW Taipei Meetup “AWS re:Invent 2022 Decomposition and Integration Starter Package” Presentation:

Keynotes and their origins

  • In chronological order of occurrence
    • 1 hour Monday night 👉 Monday Night Live Keynote with Peter DeSantis
    • 2 hours Tuesday morning 👉 Adam Selipsky Keynote
    • 2 hours Wednesday morning 👉 Swami Sivasubramanian Keynote
    • 2 hours Thursday morning 👉 Werner Vogels Keynote
  • Who are they?
    • Peter DeSantis 👉 SVP, AWS Utility Computing
    • Adam Selipsky 👉 CEO, AWS
    • Swami Sivasubramanian 👉 VP, Data and Machine Learning, AWS
    • Werner Vogels 👉 VP and CTO
  • Target Audience
    • Monday Night Live Keynote with Peter DeSantis 👉 Engineering
    • Adam Selipsky Keynote 👉 Leadership, Strategy
    • Swami Sivasubramanian Keynote 👉 Marketing, Data
    • Werner Vogels Keynote 👉 Technology

Below, I will summarize these four keynote speeches in sequence with the roles of “leadership, branding, public relations, marketing, product, technology, engineering”.

Adam Selipsky Keynote

  • Outline
    • 1️⃣ Vast 👉 Space 👉 Data
    • 2️⃣ Unfathomable 👉 Deep Sea 👉 Security
    • 3️⃣ Extreme 👉 Antarctica👉 Compute
    • 4️⃣ Possibilities 👉 Imagination 👉 Application
  • 1️⃣ Vast
    • ✳️ Exploring the vast data realm
      • [NEW 🚀] OpenSearch Service Serverless (Preview)
    • ✳️ Integration 👉 ETL nightmare 👉 A Zero ETL future…
      • [NEW 🚀] Amazon Aurora zero-ETL integration with Amazon Redshift
      • [NEW 🚀] Amazon Redshift integration for Apache Spark (GA)
    • ✳️ Governance
      • [NEW 🚀] Amazon DataZone (Coming Soon)
    • ✳️ Insights
      • [NEW 🚀] Operational paginated reports
      • [NEW 🚀] ML-powered forecasting with Q (GA Today!)
  • 2️⃣ Unfathomable
    • ✳️ OCSF - Open Cybersecurity Schema Framework
      • [NEW 🚀] Amazon Security Lake (Available in Preview Today)
  • 3️⃣ Extreme
    • ✳️ Graviton3 - 25% faster than Graviton2
      • [NEW 🚀] C7gn Instance for EC2, Powered by Graviton3 (Available in Preview Today)
    • ✳️ Machine Learning
      • [NEW 🚀] Inf2 Instances for EC2 (Available in Preview Today)
    • ✳️ High Performance Computing (HPC)
      • Compute and network intensive - [NEW 🚀] Hpc7g (Coming soon)
      • Data and memory intensive - [NEW 🚀] Hpc6id (GA Today)
    • ✳️ Spatial Simulation
      • [NEW 🚀] AWS SimSpace Weaver (GA) - Run massive spatial simulations without managing infra
  • 4️⃣ Possibilities
    • ✳️ Removing constraints
      • [NEW 🚀] AWS Supply Chain (Preview Today)
    • ✳️ Combining disparate ideas
      • [NEW 🚀] AWS Clean Rooms (Preview in a few weeks)
      • [NEW 🚀] Amazon Omics (GA)

Full article 👉 【Think in Context: AWS re:Invent 2022 Adam Selipsky Keynote

Swami Sivasubramanian Keynote

Dots 👉 Connect the dots

  • Outline: Core elements of a data strategy
    • 1️⃣ Build future-proof foundations - supported by core data services
    • 2️⃣ Weave connective tissue - across your organization
    • 3️⃣ Democratize data - with tools and education
  • 1️⃣ Build future-proof foundations
    • ✳️ Tools for every workload
      • [NEW 🚀] Amazon Athena for Apache Spark (GA Today)
      • [NEW 🚀] Amazon Redshift Integration for Apache Spark (GA Today)
    • ✳️ Performance at scale
      • [NEW 🚀] Amazon DocumentDB Elastic Clusters (GA Today)
    • ✳️ Removing heavy lifting
      • [NEW 🚀] Amazon SageMaker now supports Geospatial ML (Available in Preview Today)
    • ✳️ Reliability and scalability
      • [NEW 🚀] Amazon Redshift Multi-AZ (Available in Preview Today)
  • 2️⃣ Weave connective tissue
    • ✳️ Strong and adaptive - Quality tools and data drive future growth
      • [NEW 🚀] AWS Glue Data Quality (Available in Preview Today)
    • ✳️ Governed by a system of cooperation - Data governance connects siloed teams
      • [NEW 🚀] Centralized Access Controls for Redshift Data Sharing (Available in preview Today)
    • ✳️ Pathways to vital resources - Connected data stores are critical for survival
      • Investing in a Zero ETL future 👉 Echoes CEO Adam’s keynote, but adds two more
      • [NEW 🚀] Amazon Aurora zero-ETL integration with Amazon Redshift
      • [NEW 🚀] Amazon Redshift auto-copy from S3 (Available in Preview Today)
      • [NEW 🚀] Amazon AppFlow now offers 50+ connectors
      • [NEW 🚀] Access 40+ new data sources from Amazon SageMaker Data Wrangler
  • 3️⃣ Democratize data
    • ✳️ A wider net for innovation
    • ✳️ Limited access to education
    • [NEW 🚀] AWS ML University now provides educator training (GA Today)

Full article 👉 【Think in Context: AWS re:Invent 2022 Swami Sivasubramanian Keynote

Werner Vogels Keynote

  • Outline
    • 1️⃣ Asynchrony!!
    • 2️⃣ The world is multidimensional 👉 3D, simulation
  • 1️⃣ Asynchrony!!
    • Amazon S3 Design Principles 👉 bird murmuration
    • The world is Asynchronous
    • Workflows enable us to build applications from loosely coupled components.
    • Listen, learn, improve
      • [NEW 🚀] AWS Step Functions Distributed Map (GA Today)
    • The world is event-driven
    • All complex systems that work, evolved from simpler systems that worked — GALL’S LAW
    • Simplifying the complex
      • [NEW 🚀] AWS Application Composer (Available in Preview Today)
    • The spider in the web 👉 From birds to spiders!
    • in our world, the event bus is the spider in the web.
    • Events are composable
      • [NEW 🚀] Amazon EventBridge Pipes (GA Today) 👉 Yet another product that connects multiple services!
    • Guest: Angela Timofte, Director of Engineering, Trustpilot
    • AWS Heroes
    • Event-driven architectures enable global scale
    • The world is built on patterns
      • [NEW 🚀] Amazon CodeCatalyst (Available in Preview Today) 👉 The development process is accelerated, so look forward to this!
    • Event-driven architectures help development teams move faster
  • 2️⃣ 3D, simulation
    • Example: James Taylor & Son 👉 The digital transformation of a century-old store
    • A 3D models is worth a thousand pictures. —> Photogrammetry
    • 3D will soon be as pervasive as video —> Trend prediction!
    • The fusion of models, sensors and data.
    • Visualize everything
    • Guest: Nathan Thomas, VP, Unreal Engine, Epic Games
    • AWS Ambit Scenario Designer 👉 published in February
    • Experiment, measure, learn —> Simulation
      • [NEW 🚀] AWS SimSpace Weaver (GA)
    • What about the future?
    • Curiosity with Dr. Werner Vogels
    • Simulate everything

Full article 👉 【Think in Context: AWS re:Invent 2022 Werner Vogels Keynote

Monday Night Live Keynote with Peter DeSantis

  • Outline
    • 1️⃣ Performance
    • 2️⃣ Foundational models
    • 3️⃣ Serverless computing
  • 1️⃣ Performance
    • AWS Nitro
      • [NEW 🚀] AWS Nitro v5 (GA Today)
      • [NEW 🚀] C7gn EC2 instance (Available in Preview Today)
    • Graviton3
      • [NEW 🚀] Graviton3E
      • [NEW 🚀] HPC7g EC2 instance (Coming soon)
    • Hardware and Software
    • EFA: Elastic Fabric Adapter —> AWS custom networking interface
    • SRD: Scalable Reliable Datagram —> networking protocol for low latency networking
    • TCP
    • What else could we do with SRD?
      • [NEW 🚀] All new EBS io2 volumes will be running on SRD (Coming soon)
      • [NEW 🚀] ENA Express
  • 2️⃣ Foundational models
    • The next step function change in ML model size
    • Trn1
    • Scale Out
    • [NEW 🚀] Trn1n Instances for EC2 (Coming Soon)
    • Guest: Jock Clear, Senior Race Engineer and Driving Coach for Charles Leclerc at Scuderia Ferrari.
  • 3️⃣ Serverless computing
    • AWS Lambda
    • Process isolation
    • Firecracker
    • How can we make cold starts faster?
    • [NEW 🚀] AWS Lambda SnapStart (GA Today)

Full article 👉 【Think in Context: AWS re:Invent 2022 Monday Night Live Keynote With Peter Desantis

How to integrate?

  • If you have enough energy, watch the video of the keynote speech in your corresponding field at least once, and use the above outline to extend and record your thoughts and abstracts.
    • Before you start watching the keynote video, review your organizational goals, product goals
    • While watching the video of the keynote speech, cross-reference and associate your own organizational goals and product goals. There may be different thoughts. Write down what comes to mind.
    • After watching the video of the keynote speech, try to cross-relate the ideas you wrote down and compare them with the original goals.
    • Discuss with other people, discuss with classmates and colleagues, discuss with clients, discuss with supervisors.
    • If discussion is not feasible yet, try one-way sharing first, then try to raise questions and form discussions.
  • Organize this [Think in Context: Highlights of AWS re:Invent 2022 Keynote x4] article into your note system, or knowledge system, and set the calendar to pull out this article for 15-30 minutes every two months, and then compare it with the organizational goals at that time.
    • If your industry is highly related to a certain product line of AWS, use this article as a compass.
    • Cross-reference to other industries, seminar keynotes or trends.
    • Cross-check the feedback information of your own customers, this is your advantage, your first-hand information.
  • Play, Try, Build (Now Go Build!)

Further reading: 👉【Tupao Product Development Framework

Next step

If you feel that this thread dismantling note has caught the key points you want to read and is helpful to you, I hope to continue this kind of in-depth article in the future, welcome to pat and feed me a coffee ☕, or forward the article to your friends and colleagues, community, thank you for your encouragement and support.

✳️ If you are a leadership

✳️ If you are a product manager

✳️ If you want to learn about AWS

✳️ if you want more study notes

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