Abstract
如果你正要開始一個 IoT 專案，這場 IOT203 分享使用「working backwards」方法來回推與定義客戶。
大略將整個專案週期拆解成三個段落：「Idea」、「Prototype」、「Production」，每個段落有各自的坑要踩。
想要走快一點的話（例如少於半年）可以找原廠專業服務，先做個雛形驗證看看。想要自己試著踩看看的話，落實客戶定義、預覽 AWS IoT Solution Repository 既有的架構參考文件是兩大基石。
內容大綱
Topic
Defining your strategy for a successful IoT implementation
Speaker
- Massimiliano Angelino, AWS Speaker (Principal Specialist Solutions Architect, IoT, AWS)
Content
Challenges
Challenges posed by IoT projects
- Lack of vision
- Lack of strategy
- Skill shortage
- Incomplete requirements
- No clear business case
- Security concerns
- Constrained analytical capabilities
- Complexity
- Data management
Comparison
(Note: 類似 DDD 裡頭 Solution space 和 Problem space 的比較。)
| IT/OT | Business Technology |
|---|---|
| Slow-cycle, annual planning | Fast-changing |
| Certainty | Uncertainty |
| Resource driven | Outcome driven |
| Complicated problems | Complex problems |
Phase 1 - Idea
"We innovate by starting
with the customer and
working backwards"
-Jeff Bezos
Founder and CEO, Amazon
- Press release
Customer Questions
- Who is the customer?
- What is the customer’s problem or oppotunity?
- What is the most important customer benefit?
- How do you know what customers need or want?
- What does the customer experience look like?
Reference: What is Amazon’s approach to product development and product management?
Here’s an example outline for the press release:
- Heading - Name the product in a way the reader (i.e. your target customers) will understand.
- Sub-Heading - Describe who the market for the product is and what benefit they get. One sentence only underneath the title.
- Summary - Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
- Problem - Describe the problem your product solves.
- Solution - Describe how your product elegantly solves the problem.
- Quote from You - A quote from a spokesperson in your company.
- How to Get Started - Describe how easy it is to get started.
- Customer Quote - Provide a quote from a hypothetical customer that describes how they experienced the benefit.
- Closing and Call to Action - Wrap it up and give pointers where the reader should go next.
Phase 2 - Prototype
Prototyping phase
- Lack of skills –> Engage AWS Prototyping team and partners
- Time spent on building the infra –> Build on solutions and managed services
- Undertakings that are too complex –> Focus on quick wins
"If you're good at course
correcting, being wrong may
be less costly than you think,
whereas being slow is going
to be expensive for sure."
-Jeff Bezos
Founder and CEO, Amazon
"Letter to Shareholders," 2017
3-day onsite visit
Half of day follow-up
2 weeks to prototype
"We're impressed with the speed of
the solution. We can now retrieve
the operational data and fault codes
of a truck in less than 1 minutes"
Workshop personnel, Scania
- Solutions and devices
- AWS IoT Solution Repository
- Get started with AWS IoT solutions (Examples and more…)
Phase 3 - Production
Going into production challenges
- Device manufacturing
- Connectivity
- Device lifecycle
- Security
- Geographical footprint
AWS Well-Architected Tool
(free!!)
- Operational excellence
- Security
- Reliability
- Performance efficiency
- Cost optimization
How AWS can help
- 175+ services
- 1000s of customers - AWS Professional Service
- AWS Partner Network (APN) - Resources
AWS IoT Services
AWS Professional Services
- ecofit
- TOYOTA connected
Takeaways
Your next IoT project
- Focus on business outcomes
- Deliver results
- Build on solid foundations
See more customer stories
- VOLKWAGEN Group
- iRobot
- BAYER
- Woodside Energy